Removing customer friction from the financial advice process
A guide to help your business enhance its customer experience.
A guide to help your business enhance its customer experience.
A guide to help your business enhance its customer experience.
We are living in the age of the customer. Smart businesses are mastering hyper-personalisation, making the customer experience highly engaging. They grab customers’ attention by delivering the right message, about the things they are most interested in, at the right moment.
This guide explores what customer friction is and examines a simplified version of the customer journey through the financial advice process - looking at each stage for potential pain points and solutions.