It can be a daunting task for a company to consider where to begin when it comes to defining true innovation. 

However relying on Dobin's ‘ten types of innovation’ model allows businesses to recast their notions of innovation and develop a means through which to understand how innovation can truly impact all elements of their business.

This online special report will explore the ‘ten types of innovation’ framework with respect to the wealth industry, with a view to help you see your business in a new light:

1. Profit Innovation: How your business makes its money
2. Network innovation: How to get the most from your connections
3. Structure innovation: Making the most of your assets
4. Process innovation: How to gain from advanced technology
5. Product performance innovation: Improving features and functions
6. Product system innovation: Developing your ecosystem
7. Service innovation: Supporting and amplifying your offer
8. Channel innovation: How to deliver your value
9. Brand innovation: Building the identity and personality of your company
10. Customer engagement innovation: Going beyond the sale

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