3. Structure innovation

Making the most of your assets.

Structure innovation - Making the most of your assets


This category looks to optimise the human assets and intangible assets of the company. Effectively, this innovation asks: how do you encourage innovation in your people and your assets?

Often structural innovation is driven by such departments as Human Resources or R&D. But in smaller organisations, the leaders of the business are the key drivers. The result of such innovation should help attract talent, create supremely productive working environments and foster levels of performance competitors cannot match.

When talking about structural innovations it is hard to look beyond Whole Foods a company that works on a principle of ‘radical transparency’. The salaries and bonuses of every employee at Whole Foods are available to be "looked up" by other employees. Co-founder John Mackey instituted the program early in the life of the company, taking a stand to eliminate office politics and personal agendas in favor of making goals visible and attainable. The unusual Whole Foods policy is designed to both encourage conversations about salary among staff members and to promote competition within the company.

Beyond making compensation data available to all employees, Whole Foods also has its managers post their store's sales data at the end of each day and regional sales data every week. Once a month, Whole Foods sends each store a detailed report outlining profitability and sales at each of the chain's locations. The result, all employees are fully versed in the workings of the company and can be truly considered insiders.

Learn how to use this innovation

"I'm challenged on salaries all the time. ‘How come you are paying this regional president this much, and I'm only making this much?' I have to say, 'because that person is more valuable. If you accomplish what this person has accomplished, I'll pay you that, too.'"

John Mackey, Co-CEO, Whole Foods

Innovations advisers could consider

There are several ways you can embrace structural innovation:

  1. Keep it simple. It can be something as simple as having posters on your wall with inspirational quotes and memes promoting innovation.
  2. Establish individual KPIs on innovation.
  3. Have an “ideas inbox” to promote staff to submit their creative ideas to leaders. Perhaps award the person with the best idea with some time to focus and dedicate on bringing the idea to life.
  4. At your monthly meetings use the Netwealth Innovation Cards to prompt discussion and questions about how to enhance the business.
  5. Run regular innovation workshops with all team-members, encouraging brainstorming and problem solving. Netwealth has designed several innovation workshops for wealth professionals.
  6. Give your staff time to focus on ‘passion projects.’ At Google, they gave their engineers 20% of their time to focus on ideas they thought would make a difference. Both Google Maps and their second most profitable business, Google AdWords came from this initiative. At Netwealth our engineers spend 1 day in every 4 weeks to work on passion projects.

The 10 types of innovation

1. Profit Innovation: How your business makes its money
2. Network innovation: How to get the most from your connections
3. Structure innovation: Making the most of your assets
4. Process innovation: How to gain from advanced technology
5. Product performance innovation: Improving features and functions 

6. Product system innovation: Developing your ecosystem
7. Service innovation: Supporting and amplifying your offer
8. Channel innovation: How to deliver your value
9. Brand innovation: Building the identity and personality of your company
10. Customer engagement innovation: Going beyond the sale

Resources to help you start innovating

Customer Journey Workshop

Use this workshop to identify pain points in your customer’s experience with you, and develop innovation solutions to address them.

Download the toolkit

Innovation cards

The Netwealth Innovation Cards is a deck of 35 cards containing bite-sized innovation challenges to help you and your team unleash its inner creative genius.

Download

AdviceTech Roadmap Workshop

Prioritise technology solutions and develop an AdviceTech roadmap for your business with this 90-minute team activity.

Download the toolkit

Speculative Innovation Workshop

Capitalise on changing consumer expectations by getting your team to inspire new products, services and ways of doing business to .

Download the toolkit