Glossary of advice technologies

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Date: 28 May 2018

The AdviceTech Research Report explores 26 technologies used by advice practices. Below is a high level summary of all 26 technologies.

For a more detailed exploration of each technology, including key features and notable benefits, turn to page 36 onwards of the Report.

1. Cash flow, budgeting and account aggregation tools

Description

Amalgamates bank, super and investment accounts into a single online interface for tracking and managing money, investments, cash flow, budgeting and goal-savings.

Key statistics

Current usage: 42.30%
Intended uptake in the next 24 months: 19.67%
Potential uptake by 2020: 61.97%

Providers include

Moneysoft, Xero, myprosperity, Yodlee, Map My Plan, Microsoft Excel/Google Sheets, AdviserLogic, MoneyBrilliant, Proviso, Pocketbook

How cash flow and budgeting tech can boost your business

This technology may be the key to advisers engaging customers with their finances providing the tech to make it part of their everyday digital experience by tracking spending and savings to help them achieve their goals.

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5 ways to make the most of cash flow and budgeting technology

Two businesses specialising in cash flow and budgeting tools to help advisers manage and monitor client finances recently talked to Netwealth about making the most of this evolving space in AdviceTech.

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2. Client portal technology

Description

Secure online access for clients (or members) to engage and manage their super, investment and/or banking accounts via desktop or mobile.

Key statistic

68.52% use client portal technology

Providers include

Finpal, myprosperity, Xeppo, Netwealth, XPLAN, Midwinter, AdviserLogic

 

3. Client presentation software

Description

Tools to support the creation and customisation of client presentation slides.

Key statistics

Current usage: 53.44%
Intended uptake in the next 24 months: 20.66%
Potential uptake by 2020: 74.10%

Providers include

Microsoft PowerPoint, Prezi, Canva, Google Slides, Apple Keynote, Haiku Deck, Zoho Show, Astute Wheel

 

4. Cloud-hosted online document/file storage and sharing technologies

Description

Cloud-based storage of documents, images, presentations and other formats which can be shared and accessed online or download to computers or mobile devices.

Key statistics

Current usage: 77.38%
Intended uptake in the next 24 months: 9.18%
Potential uptake by 2020: 86.56%

Providers include

XPLAN, Dropbox, Microsoft OneDrive, Google Docs, Box, Evernote, ezidox, Sharefile, myprosperity, AdviserLogic

 

5. Cloud-hosted email or internal communication services

Description

Online access to office emails and calendars.

Key statistics

Current usage: 74.75%
Intended uptake in the next 24 months: 5.90%
Potential uptake by 2020: 80.65%

Providers include

Microsoft Office 365, Gmail (Google Apps), Skype, Slack, Yammer, Google Hangouts

 

6. Commissions management software

Description

Rules-based revenue, commission payment and remuneration management system.

Key statistics

Current usage: 60.66%
Intended uptake in the next 24 months: 7.87%
Potential uptake by 2020: 68.53%

Providers include

Commpay, Easy Dealer, Revex, Advsr, Worksorted, Microsoft Excel, LinxCRM, CoMetrix, PayLogic from AdviserLogic, Finpal

 

7. Customer Relationship Management (CRM) systems

Description

A system that collects, organises, manages and analyses customer information, interactions and data throughout the customer lifecycle.

Key statistics

3.24 out of 5 average satisfaction rating with current supplier.

Providers include

XPLAN, Microsoft Excel, AdviserLogic, Midwinter, Salesforce, Coin, SugarCRM, Zoho, HubSpot, Provisio, Practifi, iFace, Finpal, LinxCRM, Ontraport, Infusionsoft, Worksorted, Ccube, Microsoft Dynamics

 

8. Digital signature tools

Description

The ability to capture signatures online via a computer or mobile device to support the document signing process.

Key statistics

Current usage: 31.80%
Intended uptake in the next 24 months: 49.51%
Potential uptake by 2020: 81.31%

Providers include

DocuSign, Adobe, Netwealth integrated eSignature, SuiteBox, myprosperity, Practice Ignition, SignNow

 

9. Digital services to transcribe conversations

Description

Online services that convert audio and video recording to text.

Key statistics

Current usage: 18.36%
Intended uptake in the next 24 months: 31.15%
Potential uptake by 2020: 49.51%

Providers include

Dragon Dictate, Rev.com, waywithwords, Livescribe Smartpen, Trint, Zoom

 

10. Digital workflow and integration tools

Description

Online services to enhance document flow, data integration, reporting and general process improvement, user friendly forms, linking of independent web apps to pass information between popular cloud-based apps/software systems, online business intelligence reporting and note taking tools.

Key statistics

Current usage: 15.41%
Intended uptake in the next 24 months: 22.30%
Potential uptake by 2020: 37.71%

Providers include

Zapier, Evernote, Typeform, IFTTT, Scribe, Formstack, Fusedocs, PowerBI, Tableau

Netwealth 2018 AdviceTech research report

The second Netwealth AdviceTech research report examines twenty-six technologies used by advisers in their practice – their adoption, benefits and key suppliers.

Download report

11. Emails, newsletters and marketing automation technology

Description

Assists the creation and automation of electronic communications, typically email and newsletters but extends to text and in-app messaging and social media.

Key statistics

Current usage: 78.69%
Intended uptake in the next 24 months: 14.75%
Potential uptake by 2020: 93.44%

Providers include

MailChimp, XPLAN, Microsoft Outlook, Avant Plus, Active Campaign, Campaign Monitor, Infusionsoft, Feedly, Salesforce Pardot, Bonjoro, Constant Contact, HubSpot, Marketo, Redmarker (Artemis), AdviserLogic, Vision6, Wealthbox, Ontraport

 

12. Fact find and risk profiling tools

Description

Tools to capture information about the client during the fact find process, including analysis of their risk profile.

Key statistic

Current usage of online fact find and risk profiling tools is 33.11%

Providers include

XPLAN, Astute Wheel, Microsoft Excel, AdviserLogic, Finametrica, Midwinter, Typeform, precisefp.com, Coin, Microsoft OneNote, GoodNotes, Ccube

 

13. Investment research tools and technology for investment selection

Description

Research, ratings and commentary on investment products. Often reliant on a mix of qualitative research and quantitative analysis using big data, algorithms and (eventually) artificial intelligence.

Key statistic

Current usage: 78.03%

Providers include

Morningstar, Lonsec, Zenith, Broker research, Netwealth Compare Managed Funds, Bloomberg, Thompson Reuters, Factset, Fincast, Macrovue, Selfwealth, Simply Wall Street, TipRanks, Canstar, Stockdoctor/Lincoln indicators, Skaffold, Mercer, Alta Vista Research

 

14. Know Your Customer (KYC) technologies

Description

Helps identify and verify identity using external data matching sources including Australian passport and drivers licence data.

Key statistics

Current usage: 9.84%
Intended uptake in the next 24 months: 27.21%
Potential uptake by 2020: 37.05%

Providers include

ZipID, GreenID, Simple KYC, Avoka

 

15. Managed accounts (SMA)

Description

A portfolio of individual securities or assets managed by a professional investment manager. Provides advisers with an alternative structure to managed funds and other portfolio solutions. Changes to certain portfolios by an investment manager can be implemented across some or all clients as frequently as required, without the need for individual ROAs or SOAs.

Key statistics

Current usage: 39.34% 
Intended uptake in the next 24 months: 21.64%
Potential uptake by 2020: 60.98%

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16. Online advertising

Description

Advertising displayed on a website, mobile app or other digital medium containing brand and promotional marketing messaging, imagery and video. The technologies commonly used include search engine marketing, social media marketing, web banner advertising, in-video advertising, email advertising, digital radio advertising, sponsored  content articles and mobile advertising.

Key statistics

Current usage: 14.43%
Intended uptake in the next 24 months: 19.02%
Potential uptake by 2020: 33.45%

Providers include

Google, Facebook, YouTube, LinkedIn, Bing, AdRoll, Twitter

 

17. Online surveys, reviews and rating tools

Description

Tools to capture customer feedback through the development of surveys and feedback forms or via online websites where customers share their experiences and rate service with stars and descriptions.

Key statistics

Current usage: 29.51%
Intended uptake in the next 24 months: 38.36%
Potential uptake by 2020: 67.87%

Providers include

Survey Monkey, Adviser Ratings, Facebook ratings, Google Reviews, Typeform, Google Forms, womo.com.au, Yelp, wufoo, Valuiza, ProductReview

How client feedback can change your advice business for the better

The internet provides the ultimate survey sample for feedback and reviews, and there’s no reason why this doesn’t apply to the finance sector.

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18. Project, activity and task management tools

Description

A platform which allows people to collaborate, communicate and coordinate projects by managing tasks, processes, and workflows.

Key statistics

Current usage: 74.10%
Intended uptake in the next 24 months: 13.77%
Potential uptake by 2020: 87.87%

Providers include

Microsoft Excel, Trello, Slack, Evernote, Asana, Microsoft Project, Dapulse, Microsoft OneNote, Microsoft Project, Smartsheet, Teamwork, Podio

 

19. Robo-investment technologies

Description

Tools that provide online portfolio investment recommendations using algorithms and, in some cases, artificial intelligence which is less reliant on human advice.

Key statistics

Current usage: 3.61%
Intended uptake in the next 24 months: 21.64%
Potential uptake by 2020: 25.25%

Providers include

Raiz Invest (formally Acorns), Clover, Sixpark, Ignition Direct, Quitegrowth, Stockspot

 

20. Scaled advice technologies

Description

Personal advice limited in scope or piece-by-piece advice rather than holistic or comprehensive advice, often provided over the phone or online at a fraction of the cost of holistic advice.

Key statistics

Current usage: 13.11%
Intended uptake in the next 24 months: 22.30%
Potential uptake by 2020: 35.41%

Providers include

XPLAN Prime, Astute Wheel, Midwinter AdviceOS, Decimal, SuperED

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21. SMSF administration software

Description

Cloud-based self-managed super fund (SMSF) software to
assist in the administration and compliance of SMSFs by
trustees and their advisers.

Key statistics

Current usage: 33.11%
Intended uptake in the next 24 months: 10.82%
Potential uptake by 2020: 43.93%

Providers include

Class Super, BGL, eSuperfund

 

22. Social media platforms

Description

A platform enabling users to communicate, follow, create and share content with virtual communities and networks.

Key statistics

48.79% post one or more times a week on social media

Providers include

Twitter, Facebook, LinkedIn, Instagram, YouTube, Snapchat, Pinterest

 

23. Social media management tools

Description

Platforms for managing social media, sharing content and growing a social media presence across platforms like Facebook, LinkedIn, Twitter, Instagram and YouTube.

Key statistics

Current usage: 9.84%
Intended uptake in the next 24 months: 19.34%
Potential uptake by 2020: 29.18%

Providers include

Hootsuite, Buffer, Sprout Social, Contentstudio.io, Missinglettr.com, Pablo, Postcron, SmarterQueue

 

24. Tools to help model, develop and manage financial plans

Description

Scenario creation and strategy optimisation tools for clients.

Key statistic

3.13 out of 5 average satisfaction rating with current supplier

Providers include

XPLAN, Microsoft Excel, AdviserLogic, Midwinter, Coin, Adviser Intelligence, Provisio, Ccube, Optimo Pathfinder

 

25. Services to conduct virtual online meetings

Description

A solution that facilitates a virtual meeting between an adviser and their client via a computer or mobile device.

Key statistics

Current usage: 48.20%
Intended uptake in the next 24 months: 31.48%
Potential uptake by 2020: 79.68%

Providers include

Skype, Zoom, GoToMeeting, SuiteBox, Microsoft Office, Google Docs, Webex, Join.me, Voxer, Google Hangouts, Bonjoro, Zoom

 

26. Website management and/or blog tools

Description 

Tools to assist in the creation and modification of web pages,
blogs or online stores.

Key statistics

11.80% of advisers add or modify their website content weekly, 24.59% monthly, 19.34% quarterly, 10.16% annually and 34.10% rarely or never do.

Providers include

WordPress, Wix, My CMS, 1&1, Strikingly, Weebly, Squarespace, Sitecore

Read the report

If you would like to learn more about the AdviceTech landscape in Australia and the rate at which financial advisers are adopting this technology, read the report in full here.

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