About this presentation
In this presentation, join Simon Hoyle, Head of Market Insight at CoreData Research, to learn new ways to understand, profile and segment your client database using a holistic view of how clients think and behave.
You will get an understanding of:
- The key benefits from using segmentation and why it’s critical to help improve your service offering and marketing activities.
- How to assess a segmentation model to see if it’s the right fit for your business now and in the future.
- The common approaches to building segmentation models and the different types of approaches that can be used.
- The key dos and don’ts to maximise your chances of success.
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