Social media management tools

Discover the top suppliers of social media management tools used by wealth professionals, and learn how advice firms are using this technology.

What are the most popular social media management tools?

Social media management tools are used to help advice firms coordinate, schedule and report on social media posts across multiple networks from one central platform.

A great social media management tool can benefit your advice firm in a number of ways. For example, these tools can reduce the time it takes to post content by allowing simultaneous posting across many channels, offer insights into which posts and social media platforms are performing better, and can help you reach the right audience most effectively. 

Research from the Netwealth 2021 AdviceTech Report shows that the top suppliers of social media management tools used by wealth professionals and financial advisers include: Hootsuite (34.6 per cent of advice firms), Buffer (23.7 per cent) and other tools not listed (15.4 per cent). 26.9% per cent of firms also outsource their social media management to external agencies.


Netwealth's 2021 AdviceTech Report

The 2021 Netwealth AdviceTech Report explores six major opportunities and crucial technology trends that advice firms should consider as they evolve their client value proposition and enhance their customer experience.

How are advice firms using this technology?

Of those advice firms that post to social media, 14.9 per cent use social media management tools, such as Hootsuite, to coordinate their posts and activities.

A further 28.7 per cent are looking to implement this technology in the next 24 months.

Over half (55.3 per cent) of firms use social media management tools weekly or more frequently, while almost a quarter (23.7 per cent) do so monthly.

More AdviceTech resources

Innovation workshop 

Netwealth has designed this 90-minute workshop to help you and your team prioritise technology solutions against business objectives to develop your business' AdviceTech roadmap.

Download toolkit

The Emerging Affluent Report

This report is a playbook for financial advisers on how to attract, manage and retain The Emerging Affluent.

Download report

2021 AdviceTech summary video from Matt Heine

This 12 minute video explores some of the core themes that are highlighted in Netwealth's 2021 AdviceTech report.

Watch Video