Social media networks

Discover the top social media platforms used by wealth professionals, and learn how advice firms are using this technology.

What are the most popular social media networks?

Social media networks can be used to help advice firms to connect with their audience, build brand awareness, and even drive website traffic or convert clients.

Research from the Netwealth 2021 AdviceTech Report shows that the popular networks have not changed in recent years, with the majority of advice firms using social media primarily posting to Facebook (88.6 per cent) and LinkedIn (59.2 per cent).  Other popular social media platforms include Instagram (32.7 per cent), Twitter (13.7 per cent) and YouTube (9.0 per cent).


Netwealth's 2021 AdviceTech Report

The 2021 Netwealth AdviceTech Report explores six major opportunities and crucial technology trends that advice firms should consider as they evolve their client value proposition and enhance their customer experience.

How are advice firms using this technology?

Within the three out of five (60.9 per cent) advice firms that post to social media networks, the regularity of posts can vary. Though the most popular post frequency is weekly (25.0 per cent).

More AdviceTech resources

Innovation workshop 

Netwealth has designed this 90-minute workshop to help you and your team prioritise technology solutions against business objectives to develop your business' AdviceTech roadmap.

Download toolkit

The Emerging Affluent Report

This report is a playbook for financial advisers on how to attract, manage and retain The Emerging Affluent.

Download report

2021 AdviceTech summary video from Matt Heine

This 12 minute video explores some of the core themes that are highlighted in Netwealth's 2021 AdviceTech report.

Watch Video