CRM systems

Discover the top suppliers of CRM systems used by wealth professionals, and learn how advice firms are using this technology.

What are the most popular Customer Relationship Management (CRM) systems?

A CRM is a system that collects, organises and analyses customer information, interactions and data throughout the customer life cycle.

A great CRM system can benefit your advice business in a number of ways. CRM software can improve the efficiency of your pipeline management, build better client relationships through improved communication and service, and help your back-office to manage and coordinate client activities.

Research from the 2022 Netwealth AdviceTech Report shows that the top 4 suppliers of CRM software used by wealth professionals and financial advisers includes: Xplan (52.4 per cent of advice firms), Worksorted (10.2 per cent), AdviserLogic (9.8 per cent) and Salesforce (6.2 per cent).



2022 AdviceTech report

Explore the human side of adviser technology with the 2022 AdviceTech suite of reports on staff, clients and technology suppliers.

AdviceTech and the staff experience

This report examines how technology is linked to staff satisfaction and ultimately client satisfaction. You will learn what you can do to maximise staff engagement and satisfaction in a hybrid working environment, and the support, training and infrastructure required to properly support your staff.

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AdviceTech and the client experience

In this report we unpack eight important technology trends that matter to clients. You will understand the role of hybrid client communications, the shift to self-service digital tools, how to unlock opportunities with data, and discover the importance of data visualisation in client education.

Download the report

AdviceTech 2022 Buyer's Guide

Technology selection and implementation is challenging. In this guide we provide you with the information to help - with descriptions of over 35 different technologies and the most used suppliers in their categories. The report also examines the factors to consider when selecting a technology partner.

Download the guide

How are advice firms using this technology?

The most popular features of a CRM system include the ability to see client information (97.8 per cent of firms currently use this feature), client contact management and meeting notes (85.9 per cent), document management (76.3 per cent), tasks and workflow automation (66.3 per cent), analytics, reports and dashboards (39.6 per cent), integration with email marketing systems (34.1 per cent) and prospect/lead contact management (28.9 per cent).

Satisfaction with CRM systems has dropped slightly from the previous year, to 3.2 out of five (from 3.5). This could potentially be driven by increasing needs from practices, or an underutilisation of key features, such as analytics/reporting and prospect management.

Almost nine in 10 (88.8 per cent) advice firms use a CRM system in their business to manage client information.

For those firms that have a CRM system, almost all (94.8 per cent) use it daily.

AdviceTech Resources

More AdviceTech resources

Take a closer look at more AdviceTech related resources in our collection of whitepapers, workshops, articles and podcasts.


AdviceTech Roadmap workshop

Develop your AdviceTech roadmap with this free AdviceTech Roadmap workshop. A 90-minute team activity designed to help you prioritise technology solutions and develop a technology adoption strategy for your business.

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Capitalising on data with wealth technology

Listen to Paul Campbell, Managing Director of Xeppo, as he shares the important role of data for business efficiency, using data insights to unlock opportunities, approaching data strategy and what to think about on the next technological roadmap.

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Connecting staff and technology to scale wealth firms

Hear Catherine Robson, Founder of Affinity Private Advisors, discuss why recognising your leadership style, building relationships with staff and harnessing technology is crucial to scaling a business.

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How to decide whether to buy, build or partner

Should you build your own fintech product, buy one off the shelf, or partner with a technology provider to develop a customised solution? This article will help you to make the right decision for your fintech project.

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Embracing AI: Practical next steps for advisers 

The evolution of artificial intelligence (AI) has fascinated people across the world, but as automation progresses and AI takes over certain expert roles, people are becoming genuinely afraid for their jobs and livelihood.

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Demo day

Netwealth's AdviceTech solution

Understand how Netwealth can help you see wealth differently and learn how we can support you with market leading technology, excellent customer support and expertise to help your wealth and advice business thrive.

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White paper

The Established Affluent

In Netwealth's 2022 Advisable Australian Report we pay special attention to the Established Affluent, some of the wealthiest and most well-established Australians, and provide a playbook for financial advisers on how to attract, advise and service this key target market.

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White paper

The Emerging Affluent

For wealth businesses to thrive in the future, The Emerging Affluent is a critical market to be aware of and develop key client strategies for. This report is a playbook on how to attract, manage and retain The Emerging Affluent.

Download now