Online and mobile advertising
Discover the top platforms for online and mobile advertising used by wealth professionals, and learn how advice firms are using this technology.
Online and mobile advertising is any content displayed on websites, mobiles apps or other digital mediums that contains brand and promotional marketing messaging, imagery and video. Common tools include search engine marketing, social media marketing, web banner advertising, in-video advertising, email advertising, digital radio advertising, sponsored-content articles and mobile advertising.
Online and mobile advertising platforms can benefit your advice business by allowing you to target specific audiences to improve lead conversions, transparently measuring advertising effectiveness with detailed analytics, helping to easily create campaigns without external support, and helping you reach a wider audience than traditional advertising.
Research from the Netwealth 2021 AdviceTech Report shows that the top 4 online and mobile advertising platforms used by wealth professionals and financial advisers include: Facebook paid advertising (68.2 per cent of advice firms), Google paid search (50.0 per cent), Google display network (20.5 per cent) and LinkedIn paid advertising (15.9 per cent).
The 2021 Netwealth AdviceTech Report explores six major opportunities and crucial technology trends that advice firms should consider as they evolve their client value proposition and enhance their customer experience.
A slight increase since last year with 12.6 per cent of advice firms using online or mobile advertising. 16.1 per cent of advice firms planning to use online or mobile advertising in the next 24 months.
The majority of firms who do pay for online or mobile advertising typically spend $500 or less a month. However, there is a group of businesses that see the benefit of advertising, spending between $5,000 and $10,000 a month.
On average though, businesses spent approximately $589 per month for online or mobile advertising in 2021 – a considerable drop compared to the $889 spent per month in 2021.
Netwealth has designed this 90-minute workshop to help you and your team prioritise technology solutions against business objectives to develop your business' AdviceTech roadmap.
The Emerging Affluent Report
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2021 AdviceTech summary video from Matt Heine
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