Online and mobile advertising

Discover the top platforms for online and mobile advertising used by wealth professionals, and learn how advice firms are using this technology.

What are the most popular online and mobile advertising platforms?

Online and mobile advertising is any content displayed on websites, mobiles apps or other digital mediums that contains brand and promotional marketing messaging, imagery and video. Common tools include search engine marketing, social media marketing, web banner advertising, in-video advertising, email advertising, digital radio advertising, sponsored-content articles and mobile advertising.

Online and mobile advertising platforms can benefit your advice business by allowing you to target specific audiences to improve lead conversions, transparently measuring advertising effectiveness with detailed analytics, helping to easily create campaigns without external support, and helping you reach a wider audience than traditional advertising. 

Research from the Netwealth 2022 AdviceTech Report shows that the top 4 online and mobile advertising platforms used by wealth professionals and financial advisers include: Google paid search (65.5% per cent of advice firms) Facebook paid advertising (59.4 per cent), LinkedIn paid advertising (25.0 per cent) and Google display network (12.5 per cent).



2022 AdviceTech report

Explore the human side of adviser technology with the 2022 AdviceTech suite of reports on staff, clients and technology suppliers.

AdviceTech and the staff experience

This report examines how technology is linked to staff satisfaction and ultimately client satisfaction. You will learn what you can do to maximise staff engagement and satisfaction in a hybrid working environment, and the support, training and infrastructure required to properly support your staff.

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AdviceTech and the client experience

In this report we unpack eight important technology trends that matter to clients. You will understand the role of hybrid client communications, the shift to self-service digital tools, how to unlock opportunities with data, and discover the importance of data visualisation in client education.

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AdviceTech 2022 Buyer's Guide

Technology selection and implementation is challenging. In this guide we provide you with the information to help - with descriptions of over 35 different technologies and the most used suppliers in their categories. The report also examines the factors to consider when selecting a technology partner.

Download the guide

How are advice firms using this technology?

A slight decrease since last year with 10.6 per cent of advice firms using online or mobile advertising. 11.9 per cent of advice firms planning to use online or mobile advertising in the next 24 months.

The majority of firms who do pay for online or mobile advertising typically spend $500 or less a month. However, there is a group of businesses that see the benefit of advertising, spending between $5,000 and $10,000 a month.

On average though, businesses spent approximately $589 per month for online or mobile advertising in 2021 – a considerable drop compared to the $889 spent per month in 2021.

AdviceTech Resources

More AdviceTech resources

Take a closer look at more AdviceTech related resources in our collection of whitepapers, workshops, articles and podcasts.


AdviceTech Roadmap workshop

Develop your AdviceTech roadmap with this free AdviceTech Roadmap workshop. A 90-minute team activity designed to help you prioritise technology solutions and develop a technology adoption strategy for your business.

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Capitalising on data with wealth technology

Listen to Paul Campbell, Managing Director of Xeppo, as he shares the important role of data for business efficiency, using data insights to unlock opportunities, approaching data strategy and what to think about on the next technological roadmap.

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Connecting staff and technology to scale wealth firms

Hear Catherine Robson, Founder of Affinity Private Advisors, discuss why recognising your leadership style, building relationships with staff and harnessing technology is crucial to scaling a business.

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How to decide whether to buy, build or partner

Should you build your own fintech product, buy one off the shelf, or partner with a technology provider to develop a customised solution? This article will help you to make the right decision for your fintech project.

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Embracing AI: Practical next steps for advisers 

The evolution of artificial intelligence (AI) has fascinated people across the world, but as automation progresses and AI takes over certain expert roles, people are becoming genuinely afraid for their jobs and livelihood.

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Demo day

Netwealth's AdviceTech solution

Understand how Netwealth can help you see wealth differently and learn how we can support you with market leading technology, excellent customer support and expertise to help your wealth and advice business thrive.

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White paper

The Established Affluent

In Netwealth's 2022 Advisable Australian Report we pay special attention to the Established Affluent, some of the wealthiest and most well-established Australians, and provide a playbook for financial advisers on how to attract, advise and service this key target market.

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White paper

The Emerging Affluent

For wealth businesses to thrive in the future, The Emerging Affluent is a critical market to be aware of and develop key client strategies for. This report is a playbook on how to attract, manage and retain The Emerging Affluent.

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